Mobi, a brilliantly engineered line of assisted mobile tools began with a radically reconsidered crutch. It enhanced strength and ability as much as supported patient weaknesses. So different was it from the standard a-frame model that it was inappropriate to use the word crutch. The mobi brand solves universal human problems of mobility. The “I” mark embedded in the mobi wordmark is an international symbol for ambulation. A branded nomenclature system extended the brand through a continuum of assisted mobility products.