Mobi, a brilliantly engineered line of assisted mobile tools began with a radically reconsidered crutch. It enhanced strength and ability as much as supported patient weaknesses. So different was it from the standard a-frame model that it was inappropriate to use the word crutch. The mobi brand solves universal human problems of mobility. The ā€œIā€ mark embedded in the mobi wordmark is an international symbol for ambulation. A branded nomenclature system extended the brand through a continuum of assisted mobility products.